Architecting Experience: A Conversion Science Handbook
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A01=Scot R Wheeler
Analytics
Author_Scot R Wheeler
Category=KJSM
Consumer Engagement Strategies
Conversion Science
Data
Digital Analytics
Digital Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Experience Design
Marketing
Marketing Analytics
Marketing Automation
Marketing Measurement
Marketing RO
Marketing Science
Marketing Technology
Media Measurement
Mobile Analytics
Mobile Measurement
Personalization
ROM
Social Media Analytics
Targeting
User Experience
UX
Web Analytics
Product details
- ISBN 9789811219863
- Publication Date: 20 Aug 2020
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
