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Art and Science of Virtual Content Creation

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3D modeling
3D modeling techniques
advanced virtual reality content development
animation
AR
Category=AB
Category=AJ
Category=GTC
Category=JBCT
Category=KNTP2
Category=NH
Category=UB
Category=UGN
Category=UYQ
Category=UYV
digital ethics in virtual environments
digital media
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_computing
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
Immersive Journalism
immersive media production
interactive design
interactive storytelling methods
MR
procedural content generation
spatial audio
spatial audio design
Virtual Environments
Virtual Storytelling
VR

Product details

  • ISBN 9781041138822
  • Weight: 690g
  • Dimensions: 156 x 234mm
  • Publication Date: 21 Apr 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

The Art and Science of Virtual Content Creation: Beyond the Screen is a wide-ranging guide that examines the dynamic fusion of creativity and technology in crafting immersive digital experiences. It explores how artistic vision and digital tools function as equal partners in the creation of compelling virtual media, moving beyond traditional boundaries to explore the vast creative potential of the digital realm. This book provides both theoretical foundations and practical strategies for conceptualizing, developing, and producing virtual content across multiple platforms and formats.

This book covers the complete life cycle of virtual content creation, guiding readers through every phase from initial concept development to postproduction. It explores the unique opportunities and challenges of virtual reality, augmented reality, and mixed reality, while introducing essential technical skills including 3D modeling, animation, spatial audio, and interactive design. Through real-world case studies and industry experiences, this book describes innovative storytelling methods and examines emerging technologies such as procedural generation, artificial intelligence, and blockchain as future drivers of virtual media. Equally important, it addresses the ethical and societal implications of virtual content, discussing critical issues of authenticity, representation, and privacy in increasingly lifelike digital experiences.

Beyond the Screen is designed for both newcomers seeking foundational knowledge and seasoned professionals looking to expand their expertise in virtual content creation. This book serves digital artists, game developers, filmmakers, UX designers, and media professionals who want to harness the power of immersive technologies. Academic researchers, students in digital media programs, and creative technologists will find valuable insights into the evolving landscape of virtual storytelling, while industry practitioners will benefit from actionable strategies and concrete methods for translating imaginative concepts into immersive digital realities.
About

Raquel Victoria Benítez Rojas is an award-winning entertainment executive, academic leader, and researcher specializing in digital media, communication, and emerging technologies. As Associate Dean at the University of Niagara Falls, she has led global film and animation projects, published extensively on AI and the metaverse, and advised governments on media policy and innovation.