Art Of Innovation
Regular price
€17.99
A01=Tom Kelley
Author_Tom Kelley
Brainstorm
business leaders
Category=KJD
Category=KJM
clients
consumers
Creative Confidence
creativity
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Executive Fellow
guide
Haas School of Business
IDEO
imaginative company
mouse
Palm hand-held
secrets
Silicon Valley
strategies
teams
The Art of Innovation
The Ten Faces of Innovation
Tom Kelley
UC Berkeley
University of Tokyo
virtual reality headset
Product details
- ISBN 9781781256145
- Weight: 231g
- Dimensions: 130 x 198mm
- Publication Date: 17 Mar 2016
- Publisher: Profile Books Ltd
- Publication City/Country: GB
- Product Form: Paperback
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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
