Product details
- ISBN 9781032596501
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 26 Jul 2024
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Going beyond the mechanics of professional communication, this book combines insights into the overlooked implicit demands of corporate communication challenges with the proven strategies and techniques that distinguish professionals as capable communicators and candidates for promotion.
The practical strategies offered in this book represent professional communication principles filtered through the lens of the author’s 40-year career, that enabled him to rise from an initial assignment as a technical editor to positions of senior management directing large, diverse business and technical organizations. Here, he has collected into one resource the reasoned and disciplined decision-making processes, tools, and techniques essential to craft communications, precisely attuned to the explicit and implicit expectations of each assignment and supported by a structure and presentation logic that delivers a totally responsive and accurately targeted product. This is an essential guide for all levels of professionals who recognize the need to distinguish themselves within a highly competitive career environment.
Business professionals and instructors in corporate training programs, supervisors and managers, and students in professional communication programs will welcome this deep dive into the real-world challenges and opportunities in professional communication and the role effective communication plays in career advancement.
Dr. Daniel L. Plung is a recognized leader in professional communication. In addition to chairing and keynoting professional communication conferences, he has more than 50 publications, including two college textbooks. His teaching experience at three major US universities is complemented by a 45-year career providing leadership on multibillion-dollar projects in both the US and the UK, encompassing responsibility for all phases from proposal development to contract closeout.
