Art of Sensorial Language

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A01=Barbara Pia Jenic
audience engagement techniques
Author_Barbara Pia Jenic
Category=AB
Category=AFKP
Category=ATD
Category=GLZ
Category=GTC
cross-cultural communication
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
immersive performance studies
interactive sensory installation methods
multisensory theatre
museum visitor experience
olfactory art
Performance Art
Visual Arts

Product details

  • ISBN 9781032999159
  • Weight: 550g
  • Dimensions: 156 x 234mm
  • Publication Date: 31 Jul 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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The Art of Sensorial Language examines audience interactivity and multisensory experiences that can be understood internationally and cross‑culturally. It considers interactivity not as a technological mode of interaction but as a direct and immediate communication between the audience and the performers, which takes place in person and in which all participants are in contact with each other. By describing theatrical techniques and approaches for organically immersing the audience in the story, this book shows how the development of these methods is also applicable to multisensory presentations for museums and galleries. The author places particular emphasis on the development of scents and their uses for cultural and educational purposes to allow for greater and deeper immersion in an event or installation. Inspired by the work of Enrique Vargas, the inventor of sensorial language, the discussion reveals how this approach not only engages the senses but also integrates additional methods and tools to create a poetic symphony, which is particularly important for enriching user experiences in theatres, galleries and museums, as well as in other forms of immersive experiences.

This study will be of great interest to experts in multisensory approaches within the fields of the arts and education, as well as specialists in cultural heritage and tourism.

Barbara Pia Jenič is a research associate at the Heritage Science Laboratory Ljubljana, working on the project Smell and Intangible Cultural Heritage at the University of Ljubljana, Slovenia. A distinguished theatre director, actress, producer and speech coach, she is also the founder and managing director of Senzorium Institute. Since 1996, she has been working to advance scent design, sensorial language and immersive multisensory environments.

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