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Art of Type and Typography

Mary Jo Krysinski
€229.40
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A01=Mary Jo Krysinski
Adobe Caslon
advanced typographic layout strategies
Author_Mary Jo Krysinski
Baseline Grid
beginning typography
Bottom Margin
calligraphy
Cap Height
Category=AKD
Category=UG
Character Styles Panel
Control Panel Menu
design education resource
digital typesetting techniques
Em Dash
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eq_computing
eq_isMigrated=1
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Golden Section
grid systems design
Gutter Margin
Indesign
Larger X-heights
letter anatomy
Lettering
Master Page
Newberry Library
Nonbreaking Space
Open Type Fonts
page elements
Paragraph Style Options
Paragraph Styles
Point Size
Sans Serif Typeface
Slow Reading Speed
Smaller Point Sizes
Thin Strokes
Top Margin
Type
type measurement
typeface classification
typographic characters
typographic hierarchy
typographic legibility
Typography
Vice Versa
visual communication theory
White Space
Word Space

Product details

  • ISBN 9781138236851
  • Weight: 600g
  • Dimensions: 178 x 254mm
  • Publication Date: 27 Nov 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:

  • The history of type;

  • Terminology;

  • Classification;

  • Measurement;

  • Spacing;

  • Alignment;

  • Legibility;

  • Hierarchy;

  • Layout and Grids;

  • Page Elements;

  • InDesign tools and style sheets.

Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
About Mary Jo Krysinski

Mary Jo Krysinski has taught typography and graphic design courses at the School of the Art Institute of Chicago and at St. Xavier University for over seventeen years, and has been a practicing graphic designer for over 30 years.

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