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Artificial Intelligence for Marketing Management

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Ai
Ai System
Ai Technology
Ai Tool
algorithmic bias analysis
automation
Biometric Data
Business Processes
Category=KC
Category=KJC
Category=KJMB
Category=KJS
Category=UYQ
Collected Customer Data
CRM System
Customer Data
customer data protection
Customer Insights
data analytics
Data Privacy
Data Privacy Breach
Data Privacy Issues
Deep Learning
deep learning applications
digital marketing analytics
Dl Algorithm
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical automation practices
GDPR
Google Cloud
LDA
machine learning
Machine Learning Algorithms
Marketing Operations
Ml
NLP
responsible AI adoption in marketing
Science Core Collection
Self-driving Cars
Supervised Machine Learning
supply chain optimisation

Product details

  • ISBN 9781032248493
  • Weight: 400g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 May 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.

This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

About

Park Thaichon is Cluster Leader of the Relationship Marketing for Impact research cluster, Griffith Business School. His research articles can be viewed in the leading outlets such as the Journal of the Academy of Marketing Science, California Management Review, Industrial Marketing Management, European Journal of Marketing, and Journal of Business Research. Park is an Associate Editor of the Australasian Marketing Journal and Journal of Strategic Marketing. He is a member of the Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute. Park has published over 70 A-ranked journal articles since 2015 (ABDC).

Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, and Marketing Intelligence and Planning.