Product details
- ISBN 9783112242711
- Weight: 362g
- Dimensions: 170 x 240mm
- Publication Date: 01 Jun 2026
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Paperback
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Artificial intelligence has become impossible to ignore. One can either choose to engage with it or blindly place trust in everything it does. This publication aims to provide insight and raise awareness by presenting examples of AI applications in everyday scenarios.
AI supports both private and professional uses, ranging from speech recognition and voice assistants to medical diagnostic systems and facilitates human-machine interactions. Industrial applications extend across the entire value chain: from development, supplier search, and procurement to logistics, production, and marketing & sales. Throughout these processes, data is continuously collected and used at every stage to optimize subsequent operations.
Building on this foundation, the book outlines the future prospects and directions of AI development, as well as the driving forces behind its advancement. Ethical challenges and issues of fairness are posed to make readers aware of these problems and to prevent a crisis of trust in AI.
Another central focus is on practical scenarios within personal environments. The book concludes with a vision for the coexistence of humans and artificial intelligence.
Dr. Günter Hofbauer is a full Professor at the Business School at Technical University Ingolstadt (THI)/Germany. He is an economist, AI specialist, industry expert and sales professional. His main research interests are related to Artificial Intelligence and its application in new technologies & innovation as well as digitalization in operations, which can be enhanced by AI. His areas of main interest are technical product development, industrial sales management, technical procurement, innovation management and new technologies as well as modern approaches of industrial after sales and service management. Another focus is on the impact of AI on everyday life and work.
Dr. Ruimei Zhou is Dean of L.K. Group Industrial Technology Empowerment Academy, China.
Prior to that position she was Secretary-General and Head of the Standard System Department of the Shenzhen Artificial Intelligence Industry Association, Executive Secretary of the Standing Committee of the All-China Federation of Industry and Commerce Artificial Intelligence Committee.
