Artist Management for the Music Business
Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.
This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.
Paul Allen is a music industry exec, concert showcase producer, radio personality, TV news anchor, manager of political candidates, university professor, artist manager and consultant, and decorated US Air Force Veteran who has written this fifth edition of his best-selling book, Artist Management for the Music Business.
This book is the gold standard for music artists to manage their own careers, and it is a guide for those who want to professionally manage the careers of music artists. It’s a complete guide and view into today’s music business and recording industry from one of the most respected authors on the subject.