A01=Finola Kerrigan
A01=Mustafa Ozbilgin
A01=Peter Fraser
Arts Marketing
Arts Organisations
audience
audience segmentation strategies
Australia Council
Author_Finola Kerrigan
Author_Mustafa Ozbilgin
Author_Peter Fraser
Birmingham Opera Company
brand
Business Sake
Category=KC
Category=KJMV7
Category=KJS
Category=SCB
Category=SCG
concept
council
creative industries research
cultural policy analysis
development
Elif Shafak
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
Gap Region
Gogh
Horror Movie
mix
Motion Picture Patents Company
museum
Museum Marketing
music
Music Brand
Non-profit Museums
organisations
performing arts management
Pop Stars
popular
Popular Music Business
qualitative case studies
RFM
RTB.
strategic arts marketing practices
UK Cultural Sector
UK Theatre
UN
Vice Versa
Vincent Van Gogh
Visual Arts Marketers
visual culture studies
Whitehall Theatre
Young Man
Product details
- ISBN 9781138144880
- Weight: 453g
- Dimensions: 189 x 246mm
- Publication Date: 01 Aug 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
