As Heard on TV: Popular Music in Advertising
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A01=Bethany Klein
Ad Creatives
Ads Air
advertising art theory
Advertising Creatives
Author_Bethany Klein
authorship and ownership
BBH
branding strategies
Britney Spears
Category=AVL
Category=JHBS
commercial
commercial exploitation of music
Commercial Radio
cultural industries
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_music
eq_nobargain
eq_non-fiction
eq_society-politics
fortunate
Fortunate Son
Iggy Pop
Independent Labels
label
licensing
major
Major Label
managers
McDonald's Ad
McDonald's Commercial
McDonald’s Ad
McDonald’s Commercial
media studies
moon
Music Copyright
music licensing
Music Supervisors
Nick Drake
Pepsi Ad
pink
Pink Moon
Popular Music
Royal Caribbean
Royal Caribbean Cruise Lines
son
Song Licensed
Super Furry Animals
supervisor
Trade Press Coverage
Young Men
Product details
- ISBN 9780754666653
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 25 Mar 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK
