Asian Dimensions of Services Marketing
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A01=Esther Tang
A01=Ricky Chan
A01=Susan Tai
Ashok K. Lalwani
Asian service industries
Assessing Consumer Attitudes
Author_Esther Tang
Author_Ricky Chan
Author_Susan Tai
Big Emerging Markets
Byeong-Joon Moon
Category=KJK
Category=KJS
CE
Chinese customers
Consumer Ethnocentric Tendencies
consumer ethnocentrism effects
Creative Presentation
environmental cues impact
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Esther P. Y. Tang
Fine Dining Restaurant
Foreign Ad
Foreign Advertisement
Full Structural Model
GCs.
International Advertising
Interpersonal Service Encounters
Item D1
John D. Mittelstaedt
Leisure Service Setting
Lisa Ping
Low Contact Service
Luxury Services
Mary Anne Raymond
multinational firm strategies
multinational professional service firms
Multinational Services Firms
Normed ?2
Normed Χ2
Paul G. Patterson
Perceived Performance Risk
perceived risk assessment
Professional Business Services
reference group influence
Repatronage Intention
Ricky Y. K. Chan
Rujirutana Mandhachitara
service industry cultural adaptation
services marketing
Structural Equation Modeling
Subhash C. Jain
Subhash C. Mehta
Susan H. C. Tai
switching cost analysis
Switching Costs
Tasman Smith
Up-market Hotels
Product details
- ISBN 9780789016904
- Weight: 420g
- Dimensions: 148 x 210mm
- Publication Date: 27 Mar 2002
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Explore current trends in the Asian service industry!Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as:
- the influence of reference groups in the service industry of Singapore
- the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting
- how multinational professional service firms in South Korea have achieved success
- the emotional impact of store atmosphere on Chinese customers in a leisure service setting
- the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers
Tang, Esther; Chan, Ricky; Tai, Susan
