Ask Iwata

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A01=Hobonichi
Ask Iwata
Author_Hobonichi
business philosophies
Category=KNTV
Category=XAM
Category=XQA
CEO
Earthbound
eq_bestseller
eq_business-finance-law
eq_fiction
eq_graphic-novels-manga
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
former Global President
forthcoming
game developers
game development
game fans
game programmers
game programming
gamer
gaming
inspirational
interviews
leadership
Mario franchise
motivational
Nintendo
Pokemon Go
Satoru Iwata
Shigeru Miyamoto
Shigesato Itoi
success
the Nintendo Switch

Product details

  • ISBN 9781974716975
  • Weight: 140g
  • Dimensions: 140 x 210mm
  • Publication Date: 10 Sep 2026
  • Publisher: Viz Media, Subs. of Shogakukan Inc
  • Publication City/Country: US
  • Product Form: Paperback
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“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” —Satoru Iwata

THE USA TODAY BESTSELLER

“A book that anyone who cares about gaming should own and read.” —Forbes

In this motivational collection, Satoru Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the “Iwata Asks” series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development, and design philosophies of one of the most beloved figures in gaming history.

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