Home » Assemblage
Product Image

Assemblage

Emmanuel Probst
€26.50
Quantity:
Ships in 10-20 days
Delivery/Collection within 10-20 working days
Shipping & Delivery
A01=Emmanuel Probst
Author_Emmanuel Probst
brand awareness
brand identity
brand loyalty
brand marketing
brand positioning
brand strategy
Category=KCK
Category=KJSA
Category=KJSM
consumer awareness
consumer behavior
consumer insight
consumer psychology
developing a brand
digital marketing
Emanuel Probst
Emanuel Prost
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
market strategy
product marketing
product positioning
successful brand launch
sustainability

Product details

  • ISBN 9781646871254
  • Dimensions: 152 x 229mm
  • Publication Date: 11 Apr 2023
  • Publisher: Ideapress Publishing
  • Publication City/Country: US
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)


Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  •  Why perception is the truth and how to shape people’s perceptions
  •  Why we relate to antiheroes, villains, and saviors
  •  How brands can reassure consumers about their past, present, and future
  •  How to leverage data and insights to deliver a personalized, human-centric consumer experience
  •  How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
About Emmanuel Probst
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks. Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. 

More from this author