Associative Learning of Likes and Dislikes
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Affective Learning
affective neuroscience
Affective Priming Procedure
Affective Priming Task
associative learning mechanisms in psychology
Associative Transfer
Attitude Formation Processes
Category=JMR
contingency awareness
CS Evaluation
CS Neutrality
Cue Competition
De Houwer
Dual Process Accounts
EC
EC Effect
EC Paradigm
EC Research
EC Study
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
evaluative conditioning
Evaluative Learning
extinction learning
Extinction Phase
Find Transfer Effects
human preference formation
IAPS Rating
IAT Effect
Occasion Setting
Picture Picture Paradigm
Standard EC
stimulus pairing effects
Transfer Effect
Product details
- ISBN 9781841699493
- Weight: 362g
- Dimensions: 156 x 234mm
- Publication Date: 24 Feb 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Preferences are assumed to play a crucial role in many phenomena that are studied in learning psychology, social psychology, consumer science, emotion research, and clinical psychology. Given the pervasive impact that preferences have on behaviour, it is important to know where these likes and dislikes come from. Although some preferences are genetically determined, most stem from learning that took place during the lifetime of the individual. In this special issue, the editors focus on one such type of learning: associative learning of likes and dislikes, that is, changes in liking that are due to the pairing of stimuli. Prior studies on evaluative conditioning have shown that pairing an affectively neutral stimulus with an affectively positive or negative stimulus will change the liking of the originally neutral stimulus. The papers that are part of this special issue explore the relevance of evaluative conditioning for social psychology, provide new data about the impact of contingency awareness, attention, and extinction trials on evaluative conditioning, and examine whether pairing stimuli can also result in the transfer of non-evaluative stimulus properties.
Jan de Houwer, Frank Baeyens, Andy Field
