Attention and Value

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A01=Stephen Bitgood
Author_Stephen Bitgood
Average Viewing Time
Category=NK
cognitive engagement research
Decreased Attention
Denver Art Museum
display
educational psychology museums
elements
engaged
Engaged Attention
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eq_isMigrated=2
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exhibit
Exhibit Content
Exhibit Displays
Exhibit Elements
exhibit interaction analysis
Exhibit Object
Greater Kudu
Information Overload
Interest Rating
interpretive label strategies
Jacksonville State University
Knowledge Acquisition
museum
Museum Fatigue
museum learning environments
museum visitor attention modeling
object
Perceptual Distraction
Reviews Early Studies
Self-guided Tour
Sensory Perceptual Processes
stephen
Stephen Bitgood
Stimulus Competition
Text Passage
Text Passage Read
understanding
Understanding Museum Visitors
Van Gogh Starry Night
visitor
Visitor Attention
visitor motivation studies
visitors

Product details

  • ISBN 9781611322620
  • Weight: 476g
  • Dimensions: 152 x 229mm
  • Publication Date: 30 Apr 2013
  • Publisher: Left Coast Press Inc
  • Publication City/Country: US
  • Product Form: Hardback
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How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.
Stephen Bitgood, Ph.D., is Professor Emeritus in the Department of Psychology at Jacksonville State University in Alabama, USA. After several years of work in experimental, clinical, and educational psychology, he began studying visitors in museums, parks, and zoos in 1984. He has travelled extensively conducting research with visitors, evaluating exhibitions, conducting workshops for professionals, and presenting conference papers. His work has focused on applying a scientific, psychological approach to the study of visitors and his wide-ranging publications in visitor studies include Social Design in Museums: The Psychology of Visitor Studies (MuseumsEtc, 2011), a chapter in the Handbook of Environmental Psychology (Bechtel & Churchman, 2002), articles in Visitor Studies, Visitor Studies Today, Curator, Journal of Interpretation Research, and Journal of Museum Education, among many others.

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