Audience Transformations

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audience analysis in European media
Category=GTC
Category=JBCC
Category=JBCT
Category=NH
civic engagement research
Commercial Message
Common Language
Contemporary Societies
culture
Digital Divide
Digital Inclusion
digital participation
ECREA
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Estonian Speakers
ethnic minority audiences
EU Average
EU Kid Online
EU Kid Online Survey
Firstlevel Digital Divide
generational media use
Hallett
Italy's Gdp
Italy’s Gdp
Lars Nyre
media
Media Audience Relationship
Media Literacy
media literacy studies
Media Repertoires
media sociology
Net Generation
new
News Reels
participation
Project EU Kid Online
relationsip
Schroder
SNS User
social
SRG.
technology
Transmedia Storytelling
Vice Versa
VRT.
Young Men

Product details

  • ISBN 9781138100961
  • Weight: 408g
  • Dimensions: 156 x 234mm
  • Publication Date: 16 Sep 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

Nico Carpentier is Associate Professor at the Communication Studies Department of the Vrije Universiteit Brussel, Belgium and Lecturer at Charles University in Prague, Czech Republic. He is also an executive board member of the International Association for Media and Communication Research (IAMCR).

Kim Christian Schrøder is Professor of Communication in the Department of Communication, Business and Information Technologies at Roskilde University, Denmark.

Lawrie Hallett is Senior Lecturer in Radio at the University of Bedfordshire, UK.