A01=Galit Ariel
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AR
augmented
augmented reality
augmenting
Author_Galit Ariel
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Category1=Non-Fiction
Category=AK
COP=Netherlands
Delivery_Delivery within 10-20 working days
digital
digital reality
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
virtual reality
VR
Product details
- ISBN 9789063694708
- Dimensions: 206 x 258mm
- Publication Date: 03 Aug 2017
- Publisher: BIS Publishers B.V.
- Publication City/Country: NL
- Product Form: Hardback
- Language: English
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Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. It will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web’s global influence. This book provides a ‘wide lens’ perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring.
The book introduces Augmented Reality’s core concepts and potential to newbies and experts alike. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology’s implementation – through social, commercial and behavioural lenses.
Galit Ariel is a creative and strategic thinker with international leadership experience in industrial design, retail and fashion, and education. Galit completed her education at world-leading universities within the creative arts. Her MA thesis focused on Augmented Reality. Galit’s keynote speech about Augmented Reality – at the conference South by Southwest (#SXSW17) – has brought attention to her work from across the globe.
