1950s gender roles
1960s counterculture
20th-century protest literature
A01=Sally Robinson
American anti-consumerism
American authenticity crisis
American masculinity under threat
American studies and consumer culture
American studies cultural critique
anti-consumerism as male rebellion
anti-consumerist scholarship
authenticity and gender norms
authenticity in American culture
Author_Sally Robinson
books on gender and culture
Category=DS
Category=JB
Category=JBFS
Category=JBFV
Category=JBSF1
class and anti-consumerism
Cold War consumer culture
consumerism and identity
critical approaches to authenticity
critique of authenticity in capitalism
critique of consumer culture
cultural studies of consumerism
culture
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
feminism and consumerism
feminist
gender and consumerism
gender and media studies
gender assumptions in anti-consumerism
gender politics in fiction
gendered consumer critique
how consumerism shapes masculinity
identity politics
literature and consumer culture
masculinity and consumer culture
masculinity and cultural theory
masculinity and the loss of self
masculinity in literature
masculinity in popular culture
masculinity studies
media representations of masculinity
performative authenticity
post-WWII American culture
Reagan-era cultural shifts
shopping and identity
shopping and the crisis of authenticity
shopping as cultural anxiety
shopping in feminist theory
sociology of consumption
why consumer culture is feminized
women and shopping
Product details
- ISBN 9781625343536
- Weight: 405g
- Dimensions: 152 x 228mm
- Publication Date: 02 Jul 2018
- Publisher: University of Massachusetts Press
- Publication City/Country: US
- Product Form: Paperback
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Americans love to hate consumerism. Scholars, intellectuals, musicians, and writers of all kinds take pleasure in complaining that consumer culture endangers the ""real"" things in life, including self-determination and individualism. In Authenticity Guaranteed, Sally Robinson brings to light the unacknowledged gender and class assumptions of anti-consumerist critique in the second half of the twentieth century. American anti-consumerism, despite its apparent complexity, takes a remarkably consistent and predictable narrative form. From the mid-century Organization Man to the millennial No Logo, anti-consumerist critique reinforces the gender order by insisting that authenticity is threatened, and masculine agency curtailed, by the feminizing forces of consumer culture.
Robinson identifies a tradition of masculine protest and rebellion against feminization in iconic texts such as The Catcher in the Rye and Fight Club, as well as in critiques of postmodernism, academic denunciations of shopping, and a variety of other discourses that aim to diagnose what ails American consumer culture. This fresh and timely argument enters into conversation with a wide range of existing scholarship and opens up new questions for scholarly and political discussion.
Robinson identifies a tradition of masculine protest and rebellion against feminization in iconic texts such as The Catcher in the Rye and Fight Club, as well as in critiques of postmodernism, academic denunciations of shopping, and a variety of other discourses that aim to diagnose what ails American consumer culture. This fresh and timely argument enters into conversation with a wide range of existing scholarship and opens up new questions for scholarly and political discussion.
Sally Robinson is associate professor of English at Texas A&M University and author of Marked Men: White Masculinity in Crisis.
