Automotive Management
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A01=Jens Diehlmann
A01=Joachim Hacker
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Author_Jens Diehlmann
Author_Joachim Hacker
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Category1=Non-Fiction
Category=KND
Category=TRC
COP=Germany
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Price_€20 to €50
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Product details
- ISBN 9783110489309
- Weight: 635g
- Dimensions: 170 x 240mm
- Publication Date: 20 Jun 2016
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Paperback
- Language: English
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
