Avocado

Regular price €19.99
20th
21st
A01=Jeff Miller
academic
Age Group_Uncategorized
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Author_Jeff Miller
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Category1=Non-Fiction
Category=JBCC4
Category=JFCV
Category=WBT
Category=WBTM
century
coevolution
conquistadors
contemporary
COP=United Kingdom
cuisine
culinary
delicacy
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_food-drink
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fat
food
fruit
green
guac
guacamole
healthy
historical
illustrated
international
Language_English
megaherbivore
mexico
millennial
modern
natural
nature
PA=Available
photographs
pictures
pit
plants
pleistocene
Price_€10 to €20
PS=Active
recipes
regional
research
scholarly
SN=Edible
social media
softlaunch
spain
spanish
superfood
texture
toast

Product details

  • ISBN 9781789142037
  • Dimensions: 120 x 197mm
  • Publication Date: 13 Apr 2020
  • Publisher: Reaktion Books
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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The avocado is the iconic food of the twenty-first century. It has gone from a little-known regional food to a social media darling in less than a hundred years. This is an astounding trajectory for a fruit that isn’t sweet, becomes bitter when it is cooked and has perhaps the oddest texture of any fruit or vegetable. But the idea that this rich and delicious fruit is also healthy despite being fatty and energy-dense gives it unicorn status among modern eaters, especially millennials.
Through lively anecdotes, colourful pictures and delicious recipes, Jeff Miller explores the meteoric rise of the avocado, from its co-evolution with the megaherbivores of the Pleistocene to its acceptance by the Spanish conquistadores in Mexico and its current dominance of food consumers’ imagination.

Jeff Miller is an Associate Professor of Hospitality Management at Colorado State University. He is the co-author of Food Studies: An Introduction to Research Methods (2009) and was named Culinary Educator of the Year in 2017.