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B2B Marketing Fundamentals

Kate Mackie
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A01=Kate Mackie
actionable b2b marketing tips
ai in b2b marketing
Author_Kate Mackie
B2B campaign management
b2b content marketing basics
b2b customer relationship strategies
B2B marketing
B2B marketing campaigns
b2b marketing career growth
b2b marketing career starter
b2b marketing communication skills
b2b marketing essentials
b2b marketing for early professionals
b2b marketing for junior marketers
b2b marketing frameworks
b2b marketing growth strategies
b2b marketing planning guide
b2b marketing principles explained
b2b marketing project planning
b2b marketing soft skills
b2b marketing strategies for beginners
B2B marketing strategy
b2b marketing success stories
b2b marketing theory made simple
b2b marketing toolkit
B2B models and frameworks
b2b reputation management
b2b sales and marketing alignment
barclays marketing case study
beginner b2b marketing guide
beginner guide to b2b campaigns
beginner-friendly b2b marketing book
brand building in b2b
Category=KJMV7
Category=KJS
communicating marketing plans in b2b
connected data for marketing insights
connecting marketing and sales in b2b
customer-focused b2b marketing
data-driven b2b marketing insights
developing b2b marketing confidence
early career b2b marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
foundational b2b marketing skills
future of b2b marketing
kate mackie
kogan page
linking marketing to revenue
Marketing fundamentals
marketing measurement for b2b
Marketing models
marketing ROI for b2b beginners
marketing society case studies
mishcon de raya marketing example
practical b2b marketing guide
real-world b2b marketing examples
relationship marketing in b2b
reporting b2b marketing results
revenue-driven b2b marketing
the marketing society insights
understanding b2b marketing

Product details

  • ISBN 9781398619647
  • Weight: 382g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 May 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Ready to build a strong foundation in B2B marketing and start delivering real results?

B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book breaks down proven marketing theories and frameworks tailored specifically to the B2B world, giving you the tools to develop effective strategies with confidence.

You'll learn how to:
- Understand key principles behind brand building, reputation, and relationships
- Learn how AI and connected data drive actionable marketing insights
- Discover how to communicate your marketing plans and results clearly across your business
- Explore real-world examples from Barclays, Mishcon de Raya and The Marketing Society
- And gain practical tips for linking marketing initiatives directly to revenue impact

With clear outcomes and beginner-friendly language, this guide empowers you to grow your skills and make a meaningful impact early in your marketing career.

Themes include: B2B marketing basics, marketing strategy, AI in marketing, communication skills, real-world examples, career development
About Kate Mackie
Kate Mackie is a Fellow of the Chartered Institute of Marketing, alumnus of the Institute for Real Growth and member of the Marketing Society where she was nominated as one of 2023's Most Influential Marketers. With 20+ years' experience, she sits on panels selecting best brands, awarding agency accolades and ensuring marketing excellence has B2B representation. She is a mentor for entry level marketers and a guest lecturer at Cambridge Judge Business School She is based in Salisbury, UK and is currently a Partner at EY, where she leads global marketing. All views are her own.

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