A01=Bert Bates
A01=Kathy Sierra
Author_Bert Bates
Author_Kathy Sierra
Category=AKP
Category=KJMV6
Category=UM
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eq_computing
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sustainable success enabling users best-sellers kathy sierra visual learning business managers developers products services user experience
Product details
- ISBN 9781491919019
- Weight: 438g
- Dimensions: 205 x 293mm
- Publication Date: 24 Mar 2015
- Publisher: O'Reilly Media
- Publication City/Country: US
- Product Form: Paperback
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Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support-everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck.
We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.
Kathy Sierra has been interested in learning theory since her days as a game developer (Virgin, MGM, Amblin'). More recently, she's been a master trainer for Sun Microsystems, teaching Sun's Java instructors how to teach the latest technologies to customers, and a lead developer of several Sun certification exams. Along with her partner Bert Bates, Kathy created the Head First series. She's also the original founder of the Software Development/Jolt Productivity Award-winning javaranch.com, the largest (and friendliest) all-volunteer Java community.
