Product details
- ISBN 9781786301116
- Weight: 363g
- Dimensions: 163 x 236mm
- Publication Date: 30 Jun 2017
- Publisher: ISTE Ltd and John Wiley & Sons Inc
- Publication City/Country: GB
- Product Form: Hardback
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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.)
In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
Véronique Duong is a Certified SEO Expert (CESEO) and is passionate about SEO and linguistics engineering. She specializes in Baidu SEO, in addition to Google, and loves writing on topics related to Chinese and Western SEO.
