A01=Linda Civitello
Age Group_Uncategorized
Age Group_Uncategorized
American business history
American cuisine
American cuisine and baking powder
American food history
Author_Linda Civitello
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baking
baking powder companies
baking powder history
Calumet Baking Powder
Category1=Non-Fiction
Category=HBJK
Category=NHK
Category=WB
Clabber Girl Baking Powder
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_food-drink
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
evolution of home baking
food chemistry
food history
history and food chemistry
history of baking
history of baking powder business
home baking in America
home baking in US
industrial espionage
Ku Klux Klan's campaign against Clabber Girl
Language_English
leavening agents
microhistory of baking powder
microhistory of food
PA=Available
Price_€10 to €20
PS=Active
robber barons
Royal Baking Powder
Rumford Baking Powder
softlaunch
Teddy Roosevelt and baking powder
Product details
- ISBN 9780252082597
- Weight: 367g
- Dimensions: 152 x 229mm
- Publication Date: 22 May 2017
- Publisher: University of Illinois Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
Linda Civitello teaches food history in southern California. She is the author of Cuisine and Culture: A History of Food and People, winner of the Gourmand Award for Best Food History Book in the World in English (U.S.).
