Bartering Mindset

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A01=Brian Gunia
analysis
Author_Brian Gunia
bartering
bartering mindset
Category=KJMV
Category=KJN
conflict management
decision-making
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
history of bartering
history of negotiation
integrative negotiation
monetary mindset
money
negotiation
problem-solving
stakeholder

Product details

  • ISBN 9781487500962
  • Weight: 500g
  • Dimensions: 163 x 235mm
  • Publication Date: 08 Feb 2019
  • Publisher: University of Toronto Press
  • Publication City/Country: CA
  • Product Form: Hardback
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We use money to solve our everyday problems, and it generally works well. Despite its economic benefits, however, money has a psychological downside: it trains us to think about negotiations narrow-mindedly, leading us to negotiate badly. Suggesting that we need a non-monetary mindset to negotiate better, The Bartering Mindset shows us how to look outside the monetary economy – to the bartering economies of the past, where people traded what they had for what they needed. The book argues that, because of the economic difficulties associated with bartering, barterers had to use a more sophisticated form of negotiation – a strategic approach that can make us master negotiators today.

Now available in paperback, this book immerses readers in the assumptions made by barterers, collectively referred to as the "bartering mindset," and then demonstrates how to apply this mindset to modern, monetary negotiations. The Bartering Mindset concludes that our individual, organizational, and social problems fester for a predictable reason: we apply a monetary mindset to our negotiations, leading to suboptimal thinking, counterproductive behaviors, and disappointing outcomes. By offering the bartering mindset as an alternative, this book will help people negotiate better and thrive.

Brian Gunia is an associate professor at the Carey Business School, Johns Hopkins University.

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