A01=David L. Morgan
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Author_David L. Morgan
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Basic and Advanced Focus Groups
Category1=Non-Fiction
Category=JHBC
COP=United States
Delivery_Delivery within 10-20 working days
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Language_English
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Price_€50 to €100
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Research design
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Product details
- ISBN 9781506327112
- Weight: 380g
- Dimensions: 187 x 231mm
- Publication Date: 13 Sep 2018
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).
