Product details
- ISBN 9781032969534
- Weight: 500g
- Dimensions: 129 x 198mm
- Publication Date: 10 Sep 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship/small business courses.
Key features of this book include:
- A step-by-step, sequential approach, detailing the typical entrepreneurial journey.
- Non-technical introduction to the basic business functions, including budgeting, accounting, marketing, and more
- A readable and accessible beginner’s guide to entrepreneurship and business start-up
Written in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action.
Alexandrina Pauceanu has extensive international experience in teaching, consulting, and mentoring students for developing new businesses. Currently, she is Professor at Open Institute of Technology Malta and Chair of the Examination Board at The Entrepreneurship Academy. She also mentors junior researchers through the EURAXESS programme.
