A01=Yeonkwon Jung
Approach
Author_Yeonkwon Jung
Category=CFB
Category=CFG
Category=GTC
Category=KJ
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9783034311373
- Weight: 240g
- Dimensions: 150 x 225mm
- Publication Date: 28 Nov 2013
- Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
- Publication City/Country: CH
- Product Form: Paperback
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This book is a study of social interaction in organizational writing, looking at how and why members of specific groups use language in the ways they do. It shows how the discursive practices of writing shape and influence behavior of an organization’s members and their perceptions and judgments of what they consider in reality as criteria for the practices. It investigates the products of organizational communication, including the situatedness of language and its consequences, and particular language features seen as signaling contextual presuppositions, or shared meanings, providing an interpretive framework for understanding written organizational discourse.
This book bases on data-driven approach rather than practice-driven or theory-driven approach, as it centers on a variety of situations that commonly take place in business and institutional organizations. Pragmatic processes such as speech acts and face theory are adopted to analyze how writers seek to encode their messages for a particular audience, and how readers make inferences when seeking to locate a writer’s intended meaning.
This book bases on data-driven approach rather than practice-driven or theory-driven approach, as it centers on a variety of situations that commonly take place in business and institutional organizations. Pragmatic processes such as speech acts and face theory are adopted to analyze how writers seek to encode their messages for a particular audience, and how readers make inferences when seeking to locate a writer’s intended meaning.
Yeonkwon Jung is Associate Professor at Kansai Gaidai University, where he is teaching English business communication courses. He holds a PhD from the University of Edinburgh and an MA from University of Hawaii. His major research interests include the various genres of business communication, the role of English as the business lingua franca, and corporate communication in international contexts.
