Battle of the Titans
Product details
- ISBN 9780007518845
- Weight: 200g
- Dimensions: 129 x 198mm
- Publication Date: 23 Oct 2014
- Publisher: HarperCollins Publishers
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and Google Went to War and Started a Revolution’, explores the real reasons beneath the world’s biggest deathmatch.
Whether you’re an iPhone addict or Android champion, it’s undisputed that Apple and Google are the two tech giants setting the agenda – revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It’s a tale of backstabbing, personality clashes and brutal mind games.
Fred Vogelstein here reveals all about this bitter feud – from the shocking truth behind the iPhone’s launch to the realities of development hell and the demise of Google’s ‘don’t be evil’ mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.
Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.
