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Be Data Analytical

Jordan Morrow
€38.99
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A01=Jordan Morrow
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Age Group_Uncategorized
analytics
Author_Jordan Morrow
automatic-update
business analytics
Category1=Non-Fiction
Category=GPH
Category=KJC
Category=KJMD
COP=United Kingdom
culture transformation
data
Data analytics
data literacy
data science
data storyteller
data-driven
Delivery_Delivery within 10-20 working days
enterprise of the future
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
leadership
PA=Available
Price_€20 to €50
PS=Active
softlaunch

Product details

  • ISBN 9781398609280
  • Weight: 375g
  • Dimensions: 157 x 233mm
  • Publication Date: 03 Jun 2023
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-Fiction

Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.

Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.

Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
About Jordan Morrow
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.

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