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Be Data Driven

Jordan Morrow
€38.99
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A01=Jordan Morrow
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analytics
Author_Jordan Morrow
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business culture
Category1=Non-Fiction
Category=GPH
Category=KJC
COP=United Kingdom
data literacy
data science
data storyteller
data visualization
Delivery_Delivery within 10-20 working days
digital transformation
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
strategy

Product details

  • ISBN 9781398606128
  • Weight: 370g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Aug 2022
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.

Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.

This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.
About Jordan Morrow
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.

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