Beauty Bias

Society has always been fixated on looks and celebrities, but how we look has deep ramifications for ordinary people too. In this book, Bonnie Berry explains how social inequality pertains to prejudice and discrimination against people based on their physical appearance. This form of inequality overlaps with other, better-known forms of inequality such as those that result from sexism, racism, ageism, and classism. Social inequality regarding looks is notable in a number of settings: work, medical treatment, romance, and marriage, to mention a few. It is experienced as limitations on access to social power. Berry discusses the pressures to be attractive and the methods by which we strive to alter our appearance through plastic surgery, cosmetics, and the like. Berry also discusses cultural factors, such as the manner in which globalization of media, advertisements, and movies have trended toward homogenization, whereby we are all encouraged to appear tall, thin, white, and with Northern European features even if we are none of those things. She also analyzes the underlying social forces such as economic incentives that, on the one hand, channel us to be as physically acceptable as possible via the sale of diet pills and skin lighteners, and on the other hand, encourage us to accept ourselves as we are by selling us plus-size clothing. The book concludes with suggestions for equal rights extended to all regardless of appearance. Here, Berry describes budding social movements and grassroots endeavors toward an acceptance of looks diversity.

Bonnie Berry is the Director of the Social Problems Research Group in Gig Harbour, Washington, and was formerly university faculty at the University of Miami, University of California at Los Angeles, University of Washington, Indiana University, and Pacific Lutheran University. A sociologist, she is the author of Social Rage: Emotion and Cultural Conflict (1999) as well as many journal articles on the topics of social inequality, criminology, and animal rights.