Regular price €137.99
A01=Danny Goh
A01=Mark Esposito
A01=Paul Lee
A01=Terence C.M. Tse
A01=Terence Tse
AI governance
AI integration strategies
AI risk assessment
AIOps
Amazon
Author_Danny Goh
Author_Mark Esposito
Author_Paul Lee
Author_Terence C.M. Tse
Author_Terence Tse
B2C
Business management
business process automation
Category=KC
Category=KJMV6
Category=KJQ
Category=UYQ
Deep learning
enterprise artificial intelligence
Entrepreneur
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming
generative AI applications
Machine Learning
organizational digital transformation
practical AI adoption in business
Product development
Scaling hypothesis
Uber

Product details

  • ISBN 9781032907642
  • Dimensions: 156 x 234mm
  • Publication Date: 05 Feb 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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This engaging guide is designed to demystify artificial intelligence (AI) in the business world, no advanced maths degrees or robotic companions are necessary. It tackles everything from traditional AI to the exciting realm of Generative AI, clearly distinguishing between what is genuinely beneficial and what is merely hype, all while demonstrating how to leverage AI to address real-world business challenges.

The first half of the book serves as an essential playbook for businesses eager to understand AI’s potential. It cuts through the jargon, illuminating what AI can achieve and showcasing how organisations are already harnessing it to save time, enhance efficiency, and secure a competitive advantage.

The second half introduces the concept of the "AI Native"—a future where AI is seamlessly integrated into business operations and daily life. This transformation opens thrilling opportunities, including new markets and creative work methods. It also prompts critical questions, like what happens when AI falters? The book carefully balances optimism with caution, offering insights that inspire thoughtful reflection.

Whether you’re leading a team, launching a startup, or gearing up for a technology-driven career, this book equips readers to make informed decisions about AI. It is an essential resource for executives, entrepreneurs, and graduate students alike, stripping away the buzzwords to deliver actionable insights.

Terence C.M. Tse is a Professor of Finance at Hult International Business School. He co-founded the AI Native Foundation and the Chart ThinkTank; Terence is also a co-founder and Executive Director of Nexus FrontierTech, an AI company. Furthermore, he is a Visiting Professor at both ESCP Business School and Cotrugli Business School.

Mark Esposito is a public policy scholar and social scientist affiliated with Harvard’s Berkman Klein Center for Internet and Society and the Center for International Development at Harvard Kennedy School. He leads policy clinics on the governance of technology worldwide. He is a Professor at Hult International Business School and Adjunct Professor at Georgetown University. He has co-founded several AI ventures, including Nexus FrontierTech, the AI Native Foundation, and The Chart ThinkTank, and serves as Chief Economist at micro1, a Silicon Valley–based AI lab. He is a member of the World Economic Forum’s Global AI Alliance, a Senior Advisor at Strategy& (PwC), a professorial fellow of the Mohammed Bin Rashid School of Government, and the co-author of 14 books.

Danny Goh is a serial entrepreneur, early stage investor, and AI pioneer. As Founder and CEO of Nexus FrontierTech, he leads an AI research lab transforming unstructured data into actionable insights for global enterprises and governments. Danny serves as an Entrepreneurship Expert at the Saïd Business School, Oxford University, and a Senior Fellow at École des Ponts Business School, Paris. He co-authored the bestseller The AI Republic: Building the Nexus between Humans and Intelligent Automation and co-founded the AI Native Foundation and the Chart ThinkTank, uniting experts and policymakers to accelerate AI transformation across industries.

Paul Lee is a tech entrepreneur dedicated to making sophisticated technology simple and accessible. His latest venture, Graiphene AI, empowers small businesses by automating complex workflows. Previously, he founded the award-winning Aumeo Audio for personalized sound and Vocofy.ai for AI voice preservation.