Becoming Couture
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€97.99
A01=Chiara Faggella
Author_Chiara Faggella
Category=AKT
Category=JBCC3
Category=KNDD
Category=NHD
Category=NHTB
Centro Italiano per la Moda di Milano
couture
dressmaking
Ente Italiano della Moda
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fascist Italy
fashion
fashion intermediaries
Giovanni Battista Giorgini
Handicraft Development
history of dressmaking
history of fashion
Inc.
Italian High Fashion Shows
Italy at Work
moda boutique
post-war period
Republican Italy
Salvatore Ferragamo
Product details
- ISBN 9781526155245
- Weight: 598g
- Dimensions: 170 x 240mm
- Publication Date: 03 Dec 2024
- Publisher: Manchester University Press
- Publication City/Country: GB
- Product Form: Hardback
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Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ‘couture’.
Chiara Faggella is a fashion historian and a lecturer at Syracuse University, Florence.
