Beer Culture in Theory and Practice

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A32=Adam W. Tyma
A32=Charley Reed
A32=Emory S. Daniel
A32=Jennifer C. Dunn
A32=Jr.
A32=Michelle Calka
A32=Robert Andrew Dunn
A32=Travis R. Bell
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B01=Adam W. Tyma
Beer
Category1=Non-Fiction
Category=GTC
Category=JBCC6
Category=JFC
Category=JHBT
Category=WBXD2
COP=United States
Cultural Studies
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eq_food-drink
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Homebrewing
Language_English
PA=Available
Popular Culture
Price_€20 to €50
PS=Active
softlaunch

Product details

  • ISBN 9781498535564
  • Weight: 249g
  • Dimensions: 153 x 218mm
  • Publication Date: 10 Jul 2020
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.
Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.