A01=William Forbes
Author_William Forbes
behavioral
book
Category=KFFM
center
driehaus
element
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
field
finance
financial
financial decisions
forbes
fundamentals
human
immense
importance
practice
research
synthesis
theory
william
young
Product details
- ISBN 9780470028049
- Weight: 794g
- Dimensions: 172 x 247mm
- Publication Date: 26 Aug 2009
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Behavioural Finance builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.
William Forbes is Professor of Accounting and Finance in the Business School at Loughborough University, UK. He has previously held positions at University of Glasgow, University of Manchester, University College of North Wales in Bangor and the University of Exeter.
