Beijing Jeep
Regular price
€72.99
A01=Jim Mann
AMC Executive
AMC Jeep
AMC Official
american
American Motors
American Motors Corporation
Author_Jim Mann
automotive
Beijing Automotive Works
Beijing Jeep
Category=GTM
Chen Zutao
China's Open Door Policy
China's State Planning Commission
China’s Open Door Policy
China’s State Planning Commission
chinese
Chinese Cadre
Chinese Communist Party
Chinese Government
Chinese Jeeps
Chinese Work Unit
Chrysler Officials
communist
cross-cultural negotiation
economic reform analysis
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
exchange
foreign
Gorbachev
Great Wall Hotel
international business strategy
Jeep Factory
jeeps
Jianguo Hotel
joint venture management
Lido Holiday Inn
Mikhail Gorbachev
motors
officials
party
Party General Secretary Hu Yaobang
state enterprise transformation
technology transfer China
West Germany
Western corporate adaptation in China
Young Man
Product details
- ISBN 9780813333274
- Weight: 498g
- Dimensions: 152 x 229mm
- Publication Date: 28 Mar 1997
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West's age-old quest to do business in the Middle Kingdom.
Jim Mann served as the Beijing bureau chief for the Los Angeles Times from 1984 to 1987, then returned to China in 1989 to cover the democracy uprising. He now works as a Foreign Affairs columnist and State Department correspondent for the paper's Washington bureau.
