Beyond Agenda Setting

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A01=Oscar H. Gandy
Author_Oscar H. Gandy
Business: Business Communications
Category=JBCT
Category=JP
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics

Product details

  • ISBN 9780893910969
  • Publication Date: 01 Jan 1982
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
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This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery. It provides answers to the critical question--who sets the media agenda, how, and for what purposes. This book is the first to reveal the degree of inequality that exists between participants in any policy debate.

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