A01=Todd Zenger
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Author_Todd Zenger
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business books
Category1=Non-Fiction
Category=KJC
Category=KJM
competition
competitors
COP=United States
corporate theory
create growth
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executives
framework
hardvard business review
HBR
investors
Language_English
leader
managers
market expectations
market share
outperform prior year sales
PA=Available
Price_€20 to €50
profits
PS=Active
softlaunch
stock price
strategy
unexpected value
value
Product details
- ISBN 9781633690004
- Weight: 425g
- Dimensions: 155 x 234mm
- Publication Date: 14 Jun 2016
- Publisher: Harvard Business Review Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren't interested in history, and they already know you're profitable and competitive--that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value.
In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they'll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.
Todd Zenger is the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah and holds the University of Utah designation as a Presidential Professor. Zenger is a global expert on topics of corporate strategy, strategic leadership, and organization design. He has lectured widely on these topics to academic audiences at most of the world's leading business schools, and his work has been broadly published in the leading academic journals in management and strategy.
