A01=Alessandro M. Peluso
A01=Gianluigi Guido
A01=Giovanni Pino
A01=M. Irene Prete
A01=Marco Pichierri
Alessandro
Author_Alessandro M. Peluso
Author_Gianluigi Guido
Author_Giovanni Pino
Author_M. Irene Prete
Author_Marco Pichierri
Category=JH
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eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9783034321037
- Weight: 280g
- Dimensions: 150 x 225mm
- Publication Date: 07 Mar 2016
- Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
- Publication City/Country: CH
- Product Form: Paperback
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This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing and Market Research at the University of Salento, Italy. He has published fourteen books on consumer behaviour and marketing strategies, and almost 200 articles in major scholarly journals. He is the author of Behind ethical consumption (Peter Lang, 2009). M. Irene Prete (Ph.D.) is Assistant Professor in Marketing and Place Marketing; Marco Pichierri is Ph.D. candidate in Marketing; Giovanni Pino (Ph.D.) is Research Associate in Marketing and Place Marketing; Alessandro M. Peluso (Ph.D.) is Associate Professor in Business Management, all at the same university.
