A01=Mark H. McCormack
Andrew Grove
Author_Mark H. McCormack
Ben Horowitz
business classic
Category=KJ
Category=VS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
In Search of Excellence
personal MBA
Peter Thiel
Robert Greene
Ryan Holiday
What They Do Teach You at Harvard Business School
What They Don't Teach You At Harvard Business School
What They Don’t Teach You At Harvard Business School
Product details
- ISBN 9781781256992
- Weight: 200g
- Dimensions: 196 x 130mm
- Publication Date: 29 Jun 2017
- Publisher: Profile Books Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The publication of What They Don't Teach You at Harvard Business School in 1984 introduced the world to the Mark H. McCormack street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business.
McCormack died in 2003, but his legacy and business philosophy live on. Beyond Harvard celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influenced by him - colleagues, clients and competitors alike.
From advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, a stellar line-up of contributors from the business, media and sporting worlds show us how a brush with McCormack could change forever the way you do business - and live your life.
Learn from the outside-the-box thinking that encouraged a nervous Wimbledon committee to sign up to IMG-style merchandising; why it pays to hold your nerve when you reach a negotiating impasse; how the rituals and routines of the sporting world can work in business too, and even how re-using incoming paperclips or keeping 3x5 notecards to hand can contribute to success.
Beyond Harvard is both an affectionate testament to the man who invented the sports marketing industry and a worthy successor to the original Harvard book, offering a new generation of street smarts to anyone looking to improve their business understanding and practice.
Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today the company WME/IMG represents a wide array of events and clients ranging from the Nobel Foundation to Wimbledon, Novak Djokovic to Colin Montgomerie.
