Beyond Prime Time

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Brand Culture
broadcast
broadcast scheduling strategies
cable
Category=JBCT
channels
Children's Television
childrenaEUR(TM)s media consumption
Children’s Television
Current Tv
Daytime Soap Opera
Daytime Television Soap Opera
Daytime Tv
digital media convergence
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
era
Hannah Montana
International Co-production
media industry studies
multi-channel
Multi-channel Transition
Multichannel Transition
NBC Universal
Network Talk Shows
networks
NFL Network
Nightly Network Newscasts
non-prime time programming trends
PBS Operate
PBS Program
PBS Station
Playback
post-network
Post-Network Era
postnetwork
Postnetwork Era
Prime Time Series
programming
Si Te
Soap Ratings
Soap Viewers
syndication analysis
television audience research
transition
USA Network

Product details

  • ISBN 9780415996686
  • Weight: 436g
  • Dimensions: 152 x 229mm
  • Publication Date: 15 Jun 2009
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Daytime soap operas. Evening news. Late-night talk shows. Television has long been defined by its daily schedule, and the viewing habits that develop around it. Technologies like DVRs, iPods, and online video have freed audiences from rigid time constraints—we no longer have to wait for a program to be "on" to watch it—but scheduling still plays a major role in the production of television.

Prime-time series programming between 8:00 and 11:00 p.m. has dominated most critical discussion about television since its beginnings, but Beyond Prime Time brings together leading television scholars to explore how shifts in television’s industrial practices and new media convergence have affected the other 80% of the viewing day. The contributors explore a broad range of non-prime-time forms including talk shows, soap operas, news, syndication, and children’s programs, non-series forms such as sports and made-for-television movies, as well as entities such as local affiliate stations and public television.

Importantly, all of these forms rely on norms of production, financing, and viewer habits that distinguish them from the practices common among prime-time series and often from each other. Each of the chapters examines how the production practices and textual strategies of a particular programming form have shifted in response to sweeping industry changes, together telling the story of a medium in transition at the beginning of the twenty-first century.

Contributors: Sarah Banet-Weiser, Victoria E. Johnson, Jeffrey P. Jones, Derek Kompare, Elana Levine, Amanda D. Lotz, Jonathan Nichols-Pethick, Laurie Ouellette, Erin Copple Smith

Amanda D. Lotz is Associate Professor of Communication Studies at the University of Michigan. She is author of Redesigning Women: Television after the Network Era and The Television Will Be Revolutionized.