A01=Drew Banks
A01=Kim Daus
A01=Markos Kounalakis
Author_Drew Banks
Author_Kim Daus
Author_Markos Kounalakis
best
beyond
boundaryless
business environment
Category=JBCT
Category=KJC
Category=KJP
communicators
confidentiality
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
intellectual
internet
journalism
knowledge
new
open
organizations
powerful role
property
societies
spin
suggests
time
todays
transforming
world
Product details
- ISBN 9780787945503
- Weight: 499g
- Dimensions: 161 x 244mm
- Publication Date: 22 Nov 1999
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.
MARKOS KOUNALAKIS, a veteran print and network broadcast journalist, has covered wars and revolutions, both civil and technological, and written for Newsweek, the Wall Street Journal, and the Los Angeles Times. He is the author of Defying Gravity: The Making of Newton (1993) and lives in San Francisco. email: NewsScribe@aol.com DREW BANKS, SGI's director of employee communications and integrated performance support, has blAnded his engineering, arts, and business background to architect technology solutions that enable human potential. Drew speaks regularly at professional forums on various intranet-related topics. He lives in San Francisco. email: dbanks@alum.mit.edu KIM DAUS, a former newspaper and magazine publisher, manages worldwide intranet operations and communications strategies at SGI, including Junction, the company's intranet portal site. She speaks internationally on topics such as communication strategies, intranet development, and knowledge management. She lives in Sausalito, California.
