Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
Regular price
€132.99
14 days return policy
Shipping & Delivery
Advertising
Advocacy
Age Group_Uncategorized
Age Group_Uncategorized
AI
Artificial Intelligence
automatic-update
B01=Ella Chorazy
B01=Krzysztof Kubacki
B01=Linda Brennan
B01=Lukas Parker
B01=Michaela Jackson
Behaviour Change
Behavioural Ecological Model
Big Data
Brand Activism
Business Ethics
Category1=Non-Fiction
Category=KJE
Category=KJS
Category=KJSA
Category=KJSG
Circular Fashion
Communication
Communication Ethics
Communication Studies
Conspiracy Theories
Consumer Data
Context
COP=Singapore
Coronavirus
Corporate Social Responsibility
COVID-19
Crisis Communication
Critical Communication
Critical Marketing
Culture
Dark Side
Data-driven Advertising
Data-Driven Marketing
Delivery_Delivery within 10-20 working days
Design Thinking
Digital Advertising
Digital Marketing
Digital Media Studies
Diversity
Emerging Adults
Emerging Technologies
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Esports
Ethical Behaviour
Ethical Fashion
Ethical Marketing
Ethics
Evaluation
Fake News
Fast Fashion
Gamers
Gaming
Health
Health Communication
Honesty
Inclusion
Inequality
Influencer
Language_English
Legal and Regulatory Frameworks
Machine Learning
Macromarketing
Marketing
Marketing Communications
Media Studies
Modern Slavery
Morals
Multidisciplinary
Natural Language Processing
Norms
Nutrition
Objectives
PA=Available
Paradigms
Philosophies
Price_€100 and above
PS=Active
Public Health
Public Policy
Racism
Retailers
SDG
Slow Fashion
Social Advertising
Social Change
Social Impact
Social Marketing
Social Media
Social Media Influencer
Social Media Marketing
Social Responsibility
Socially Responsible
Socially-Responsible Communication
Socially-Responsible Marketing
softlaunch
Stakeholders
Strategic Communication
Supply Chains
Sustainability
Sustainable Development Goals
Sustainable Fashion
Technological Solutionism
Transparency
Upstream Social Marketing
Vulnerability
Young Adults
Product details
- ISBN 9789811276057
- Publication Date: 05 Jun 2023
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
