Beyond the Visual

Regular price €40.99
A01=Frank Serafini
A01=Theo van Leeuwen
A23=Theo van Leeuwen
Age Group_Uncategorized
Age Group_Uncategorized
analytical frameworks
analyzing visual and multimodal phenomena
Author_Frank Serafini
Author_Theo van Leeuwen
automatic-update
Category1=Non-Fiction
Category=CFC
Category=CJ
Category=JB
Category=JHBC
Category=JN
communication studies
COP=United States
data analysis in social science research
data collection and multimodal research
data collection in multimodal literacy research
data presentation
Delivery_Delivery within 10-20 working days
developing research questions in multimodal analysis
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
iconographical analysis
language and literacy research
Language_English
multimodal content analysis
multimodal framing analysis
multimodal genre analysis
multimodal literacy
multimodal sources for research
Multimodality
PA=Available
Price_€20 to €50
PS=Active
research designs
research study design
social constructivist epistemology
social science research
social semiotics
softlaunch
systemic functional multimodal discourse analysis
visual discourse analysis
visual research methods
visual rhetorical analysis

Product details

  • ISBN 9780807766842
  • Weight: 371g
  • Dimensions: 159 x 228mm
  • Publication Date: 04 Feb 2022
  • Publisher: Teachers' College Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, Reading the Visual, Serafini shares resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the analytical frameworks, the text is organized into two parts—texts and objects, events and spaces—with corresponding analytical approaches. Examples and outlines are provided to help novice and experienced researchers conduct their own studies. Vignettes by some of the most renowned scholars in the field of multimodality research take the reader behind the scenes of various projects to experience the thoughts and decisions that go into conceptualizing and applying the analytical frameworks presented in the book. This resource will enable both students and experienced scholars to acquire new research skills and designs resulting in more rigorous, high-quality research.

Book Features:

  • Assists researchers and educators to make better connections among theoretical orientations, analytical frameworks, and research designs.
  • Showcases 16 models for conducting research on visual and multimodal phenomena across a variety of social, virtual, and physical contexts.
  • Provides examples of how eminent researchers conceive, design, initiate, and conduct their studies.
  • Explores the research methods cited in the author’s previous book, Reading the Visual.

Frank Serafini is professor of literacy education and children’s literature in the Mary Lou Fulton Teachers College, Arizona State University. His books include Reading the Visual: An Introduction to Teaching Multimodal Literacy and Remixing Multiliteracies: Theory and Practice from New London to New Times. He received the 2021 International Visual Literacy Association (IVLA) Education Award.