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Beyond Viral

Name: Beyond Viral
Brand: John Wiley & Sons Inc
Price: 23.99 EUR
Availability: InStock

★★★★★

Hardback | English

By (author): Kevin Nalty

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
Foreword by veteran vlogger David Meerman Scott
First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

€23.99

Quantity

A01=Kevin NaltyA23=David Meerman Scottadvertisingadvertising on youtubeAge Group_UncategorizedagencyAuthor_Kevin Naltyautomatic-updateboost video viewsbusiness videocase studiesCategory1=Non-FictionCategory=KJEcontestCOP=United StatesDelivery_Delivery within 10-20 working dayseq_business-finance-laweq_isMigrated=2eq_non-fictionFormat=BBFormat_Hardbackgoing viralgoogle videoLanguage_Englishmarketingmarketing videometacafeonline business videosonline videoonline video adonline video metricsonline video promotiononline video viewsPA=AvailablePrice_€10 to €20PS=Activesearch engine optimizing videoSN=New Rules Social Media Seriessocial mediasocial media userssoftlaunchsponsorshipsvideovideo hitsvideo social mediavimeoviral videoyahoo videoyoutube bookyoutube usersyoutube video

Delivery/Collection within 10-20 working days

Product Details

Format: Hardback
Weight: 481g
Dimensions: 160 x 236mm
Publication Date: 22 Oct 2010
Publisher: John Wiley & Sons Inc
Publication City/Country: US
Language: English
ISBN13: 9780470598887

About Kevin Nalty

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.