A01=Ben Wittner
A01=Sascha Thoma
A01=Timm Hartmann
Age Group_Uncategorized
Age Group_Uncategorized
arabic
Author_Ben Wittner
Author_Sascha Thoma
Author_Timm Hartmann
automatic-update
Category1=Non-Fiction
Category=AKC
Category=AKD
COP=Switzerland
cyrillic
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
hangul
hebrew
hiragana
kanji
katakana
Language_English
lettering
multiple script systems
PA=Available
Price_€50 to €100
PS=Active
softlaunch
typography
Product details
- ISBN 9783721209822
- Weight: 2030g
- Dimensions: 240 x 320mm
- Publication Date: 04 Oct 2018
- Publisher: Niggli Verlag
- Publication City/Country: CH
- Product Form: Hardback
- Language: English
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As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side.
