Big Brand Marketing
Product details
- ISBN 9781350592056
- Dimensions: 156 x 234mm
- Publication Date: 01 Oct 2026
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?
In an era where internet virality can make or break your business, original marketing is essential to your brand’s success. Yet, it can be hard to gain the traction your brand deserves when you’re a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.
In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony’s Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.
Big brand marketing – but on a budget.
Rhea Freeman is a multiple award-winning PR adviser and brand, marketing, and social media expert. She’s a small business mentor and coach (ILM Level 7) and advises many small businesses. A regular commentator on TV, radio and in print around these subjects, Rhea has been featured in publications such as Forbes, Stylist, The Mirror, and The Mail.
Rhea is a two-time TEDx speaker, and she has spoken at StartUp ’23 and ’24, Theo Paphitis’ SBS event, SBS x NatWest bootcamp, Digital Women, and frequently guest lectures. Additionally, she is a business mentor for Help to Grow and Small Business Britain. Rhea also has her own weekly radio segment across BBC Hereford & Worcester, BBC Shropshire and BBC Stoke radio on Friday afternoons, called Good Week, Bad Week.
