A01=Francesca Sobande
activism
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Francesca Sobande
automatic-update
black lives matter
blm
brand stances
capitalism
Category1=Non-Fiction
Category=JBSL
Category=JH
Category=KJS
Category=PDR
consumerism
COP=United States
corporate branding practices
dei
Delivery_Delivery within 10-20 working days
digital culture studies
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics
influencers
Language_English
marketplace
morality
PA=Available
politics
Price_€20 to €50
PS=Active
racism
social justice marketing
social media
softlaunch
twitter
woke washing
Product details
- ISBN 9780520387072
- Weight: 318g
- Dimensions: 140 x 210mm
- Publication Date: 10 Jan 2024
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
